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SERVICES

Which of PDM's tools can help you?

PDM is one of the few direct mail firms to offer creative design, consumer data, printing, fulfillment, analytics and web integration solutions, all in one 'box'.

• Program Research & Strategy
• Creative Concepts & Design
• Targeted Mailing Lists
• Customer Segmentation
• Database Management
• Printing & Production
• Letter Shop & Mailing Services
• Integrated e-Marketing Solutions

We examine your marketing needs and goals and determine where your products fit in the marketplace. In marketing and other social science disciplines, a variety of statistical and non statistical methods are used to analyze data, instead of sheer intuition, or simple descriptive statistics.

PDM's DIRECT MAIL PROGRAM

Our specialized direct mail programs include:

• Merge/Purge - Combines multiple files to create one master file, eliminating duplicate records.
• Duplication Elimination - This guarantees a prospect will receive only one piece of mail or outbound telephone call.
• Nth Name Selection - Alternately divides master list into random equal lists. Provides for partial file selection based upon a predetermined numerical sequence.
• Carrier Route and Zip Sort - Maximizes postal savings.
• Gender Coding - Allows the appending of name titles (e.g. Mr. or Ms.)
• Report Writing - Creates reports based upon any desired criteria previously entered. These reports can be produced on paper, diskette or CD ROM.
• Label Formatting - Produces Cheshire or pressure sensitive labels for personalization.
• Data Entry - Our data entry system employs a key and verify procedure, reducing the possibility of inaccurate data being entered.
• Printing Services - Our laser printers are capable of providing high-quality personalized letters. Additionally, we can provide custom pre-printed forms, inserts, brochures, catalogs and all varieties of envelopes.
• Lettershop Facilities - Complete lettershop capabilities include folding, inserting, inkjetting, labeling, sealing, bundling and delivery to Post Office.
• Response Analysis - Through our data entry, complete response analysis of the marketing program can be accomplished. We have the ability to analyze all project results to determine maximum response. We provide you with timely management information to assist with future marketing direction.