NEWSLETTER
PDM's informational newsletter is updated quarterly.
Interested in receiving PDM's Newsletter?? Sign up here!
This Issue: Vol 10 No 2
Be Specific in Describing Customer Features…Yes, Features!
Direct Mail Success Depends on Timing
The Introductory Paragraph Is Critical
When You Think Multi-Channel, Remember Multi-Generation
This Issue: Vol 10 No 1
Personalization and color provide significant direct mail benefit
Knowledge of Your Market Breathes Life into B-to-B Direct Mail
Five Methods to Build Customer Loyalty
Successful Design Cries Out a Direct Mail Message
Vol 9 No 4
Regain Trust to Invigorate Your Business
Direct Mail... The Leader in Multi-Channel Marketing
Getting Back to Direct Mail Basics
Social Media and the Revival of Relationship Marketing
Vol 9 No 3
How to Write a Money-Making Headline
The Secret to Brainstorming Winning Direct Mail Ideas
3 Tips to Boost Your Customer Retention
How to Get the Most from Your Order Forms
Vol 9 No 2
Give Your Envelopes the Respect They Deserve
The Art of Selling to Experienced buyers
How to Improve Your Business-to-Business Direct Mail
Smart Budget-Cutting Tactics for Direct Mail
Vol 9 No 1
Use Emotional Appeals to Boost Mail Response
Inspirational Quotations About Advertising
Use E-Mail to Perk Up Your Direct Mail
Meet Your Mailing Deadlines with a Flawless Workflow
Vol 8 No 4
How to Sell in a Challenging Market
5 Direct Mail Myths Debunked
Catalog Profit Boosters: Smart Ways to Make More Sales
The Secrets of Creating Customer Trust
Vol 8 No 3
What your English Teacher Never Taught You about Persuasive Writing
Consumer Choice: When Less is More
The Secret of Successful Self-Mailers