PURLs, or personal websites, are micro sites used to capture direct mail or email campaign responses. Studies show that using PURLs with a relevant message increases response rates two to five times! At just pennies, PURLs are extremely affordable, fit easily into any marketing campaign, and thousands of customized PURLs can be created in seconds, based on your customer database or mailing list.
PURLs can be used as stand-alone marketing, or CRM tools, but are most effective when used in conjunction with a multi-channel campaign, including direct mail and/or email.
Integrated thinking creates a call-to-action on your direct mail piece, and then drives the recipient to a PURL. Each PURL is customized with images, text, and incentives based on the needs of each person, their interests, and their goals.
Once your direct mail piece is sent, e-TriggerPro ties your direct mail, email, and text messages together, integrating them into one campaign. The program tracks your mail to the delivery post office, and then automatically triggers delivery of an email and/or text message to your customer same day.
With the creative use of offers, incentives, and promotions, you can increase response rates even more by rewarding customers who seek out your mail.
Customers prefer personalized marketing and are more likely to respond to interesting and exciting ideas. E-TriggerPro and PURL marketing truly integrates this into your marketing campaign.