e-Marketing
Dynamic Integrated Web Solutions.
Communicate with your prospects in a meaningful way; pURL campaigns incorporate variable digital print technology enabling personalization of text and images. Each message is unique, relevant and tailored to each mail recipient.
Add our unique e-TriggerPro capabilities and you will know exactly when that message is delivered to your customer enabling you to act immediately, resulting in higher response rates and better over results.
One simple line added at the end of your direct mail campaign can achieve the following:
- Increase response rates
- Customize interactive marketing efforts spontaneously
- Gain valuable information about consumers
- Convert more prospects into sales and loyal customers
- Manage customer relationships effortlessly
- Send qualified, real-time leads to sales
PURLs, or personal websites, are microsites used to capture direct mail or email campaign responses. Studies show that using PURLs with a relevant message increase response rates two to five times! PURLs are extremely affordable at just pennies, fit easily into any marketing campaign, and thousands of customized PURLs can be created in seconds, based on your customer database or mailing list.
PURLs can be used as stand-alone marketing, or CRM tools, but are most effective when used in conjunction with a multi-channel campaign including direct mail and/or email.
Integrated thinking creates a call-to-action on your direct mail piece, and then drives them to a pURL. Each pURL is customized with images, text, and incentives based on each person’s needs, interests, and goals.
Once your direct mail piece is sent, e-TriggerPro ties your direct mail, eMail and text messages together—integrating them into one campaign. It tracks your mail to the delivery post office then automatically trigger delivery of an eMail and/or text message to your customer that same day.
With the creative use of offers, incentives and promotions, you can increase response rates even more by rewarding customers who seek out your mail.
Customers prefer personalized marketing and do respond to interesting and exciting ideas; e-TriggerPro and pURL marketing truly integrates this into your marketing campaign.