We always adhere to Buffalo, NY, NYC, and Pittsburgh, PA mail guidelines
At Progressive Direct Marketing, we pride ourselves on staying current and knowledgeable about mail guidelines throughout Buffalo, Pittsburgh, and surrounding areas. When you follow mail guidelines, your direct mailer or other marketing campaign items have a greater chance of being delivered on time and in good condition.
The correct formatting and address position on an envelope is required to facilitate mail processing by optical character recognition equipment used by the postal service for sorting mail. Machine readable mail can be sorted automatically rather than by people, which results in faster, more accurate delivery, not just in Buffalo or Pittsburgh but all over the US.
Here is an example that illustrates the correct positions:
- Always use the ZIP/Postal code
- If you are using software for printing addresses, always print barcodes if they are supported by the software program
- Use simple fonts such as ARIAL or HELVETICA and a font size of over 11 points
- Avoid using any graphics in the address zone as it may confuse the optical reading equipment
When printing addresses on envelopes or labels, it is recommended that you use a laser printer. The ink from ink jet printers may be susceptible to moisture and addresses may become blurred or unreadable. However, do not print window envelopes with a laser printer. The window material (glassine) will melt when it comes in contact with the printer's heating element.
For more information about Buffalo, NY and Pittsburgh, PA mail guidelines feel free to contact us today!